Well, that's your problem, then! You can't say that french fries are rubbish because your only experience of them is cold, soggy over-salted, half-burnt at the bottom of a paper bag!

When I joined my current team and my first project was to lead a workshop using Alex Cowan's Lean-UX-Agile 'Hypothesis-Driven Development' framework, the product manager immediately asked me to re-run it with another team.

The product team recognised the value of good research, and wanted more.